Driving Customer and Employee Experience Forward with Data and Design
Challenges
Fragmented Data & Limited Insights
Disparate data sources and siloed systems made it challenging to gain a holistic view of fan behavior and operational metrics, limiting the team’s ability to make informed decisions.
Meeting Diverse User Needs
Catering to both fans seeking personalized content and employees requiring operational efficiencies called for a flexible solution that served multiple user groups effectively.
Improving the Fan Experience
With digital expectations soaring, the team needed to deliver seamless, engaging experiences—offering tailored recommendations, intuitive navigation, and interactive features to capture fan interest.
Streamlining Supply Chain Operations
Inaccurate or delayed data on inventory and logistics slowed down decision-making. The team needed real-time visibility to optimize supply chains and meet demand swiftly.
Approach
Unifying Data, Design, and Operations for Enhanced Experiences
Applaudo partnered with the NBA team to design a data-centric strategy that unified fan and operational data into a single source of truth. Implementing a secure, scalable cloud infrastructure, we integrated various systems and enabled real-time analytics for deeper insights. The revamped UX/UI prioritized user-centric navigation, delivering tailored content to fans while equipping employees with dashboards that simplified supply chain management.
By blending design thinking with data-driven insights, the solution enhanced personalization, improved logistics, and offered agile capabilities to adapt quickly to market trends, fan preferences, and internal demands—all in a cohesive digital ecosystem.
Results
Informed Decision-Making
Centralized data and real-time analytics empowered stakeholders to quickly identify trends, allocate resources, and respond proactively to changing needs.
Elevated Fan Engagement & Personalization
Tailored recommendations, seamless navigation, and rich content experiences deepened fan satisfaction and fostered long-term loyalty.
Optimized Supply Chain & Operations
Integrating backend systems and enhancing data visibility streamlined inventory management, reduced delays, and improved overall operational efficiency.
The whole team went above and beyond crushing my expectations
Director of Business Strategy
NBA Team
