Transforming Arena Operations Systems with Data and Design
Services
Capabilities
Challenges
Scattered Data, Lost Revenue
Arenas struggled with unstructured data management, making it difficult to compare performance against competitors for the same events.
Insights Stuck in Silos
Without a system for sharing event insights and learnings, collaboration was limited, leading to missed opportunities for performance improvement across venues.
Untapped Potential in Analytics
A centralized dashboard was envisioned to enhance collaboration and decision-making, but without a clear development plan, it remained an untapped opportunity.
Limited Real-Time Operational Insights
Without the ability to track attendance and guest movement in real time, arenas faced challenges in optimizing staffing, improving security, and enhancing the overall event experience.
Approach
Enhancing Efficiency and Event Tracking
For this project, our team worked on implementing targeted strategies to successfully transform these obstacles into actionable solutions.
First, to tackle the data management gap, we introduced a Comparative Performance Dashboard that allows arenas to analyze their sales, attendance, and cost data in relation to other venues. This solution provides a clear benchmark for performance evaluation, enabling stakeholders to make data-driven decisions and optimize event operations.
Then, to break down insight silos, we developed a Centralized Event Calendar, ensuring that users can view all events happening across different arenas while accessing event-specific notes. This feature fosters transparency and knowledge sharing among venues, promoting better collaboration and the exchange of valuable insights.
Finally, to bring the unrealized dashboard vision to life, we implemented Real-Time Attendance Tracking, allowing arenas to monitor guest entry as events unfold. This real-time visibility enhances decision-making on the fly, improves security, and provides accurate attendance data that can be leveraged for future event planning and operational efficiency.
Results
Optimized Scheduling for Higher Revenue
Enabled arena access to all scheduled events across venues with key insights, enabling better planning, fewer conflicts, and maximized revenue opportunities.
Real-Time Attendance for Smarter Operations
Optimized staffing, improved security, and enhanced crowd management using live tracking of guest entries, ensuring seamless event execution.
Data-Driven Benchmarking for Better Decisions
Arenas can compare sales, attendance, and costs with industry benchmarks, using insights to boost efficiency, profitability, and competitive performance.
