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Transforming Online Booking Experiences with Design

Capabilities

UX/UI Optimization
System Integrations
Solution Analysis and Upgrade
Automated Testing
Data Handling

Challenges

Creating a Hassle-Free Booking Portal

Guests required a smooth, intuitive platform to book vacations and time-share programs without unnecessary hurdles or slow load times.

Ensuring Seamless System Integration

Multiple reservation systems and internal databases needed a unified interface to provide users with accurate availability and pricing in real time.

Eliminating Technical Debt

Legacy code and outdated development practices weighed down performance and impeded quick updates or feature enhancements.

Optimizing for User Satisfaction

Travelers demanded a fast, responsive platform that worked seamlessly across devices and browsers, elevating their overall booking experience.

Approach

Redefining the Guest Journey with a Modern, Unified Booking Experience

Applaudo collaborated closely with the hotel’s stakeholders to understand guest expectations and technological constraints. We modernized the front-end with a user-focused UX/UI design, simplified booking flows, and mobile-responsive layouts. Through strategic integrations, we connected back-end reservation systems for real-time availability and automated processes to reduce manual errors.

By implementing performance optimizations, rigorous testing, and continuous quality assurance, the platform delivered a consistently fast, secure, and dependable booking experience. This holistic approach empowered the hotel chain to exceed guest expectations, promote brand loyalty, and improve overall operational efficiency.

Results

Increased Revenue & Repeat Customers

Enhanced usability and faster booking times encouraged more direct reservations, improving both conversion rates and customer return frequency.

Streamlined Operations & Reduced Errors

Unified integrations and automated checks minimized manual interventions, improving accuracy and boosting staff productivity.

Elevated Guest Satisfaction

A modern, intuitive portal delighted users with swift load times and a frictionless booking journey, strengthening brand perception and encouraging positive reviews.

Applaudo’s redesign of our booking portal significantly improved the guest experience. Our customers now enjoy a fast, seamless process that keeps them coming back.

Director of Digital Experience

Major Hotel Chain