Every state has unique needs, the client wanted to build an intensive curriculum leveraging video demos, testing, and scoring. The client wanted to leverage coaches with the knowledge to help players leverage safer techniques without hindering performance.​

• Reaching a larger audience of coaches and players​
• Developing a comprehensive and reliable education & assessment process to accurately evaluate a coach’s proficiency​
• Introducing a secure and easy to use subscription model to provide access to different modules of coaching content 

Applaudo collaborated with subject matter experts to establish certification criteria for improving performance and coaching techniques and minimizing injuries. To support this certification platform, Applaudo suggested utilizing Amazon Web Services (AWS) due to its dependable cloud infrastructure that can easily accommodate high levels of traffic and user data.​

The online tool was designed to be user-friendly and accessible to coaches with varying levels of technological expertise. It included secure user accounts, a dashboard to track progress, and features to facilitate online learning and assessment of coaches’ performance.​

In addition, Applaudo integrated Stripe and Avalara’s AvaTax Connector for recurrent payments and tiered subscriptions with automated tax calculations and sales tax filing, providing a secure and easy-to-use payment system for coaches to purchase and access the certification program. This allowed coaches to benefit from the platform’s premium features, including additional online learning modules and assessment tools to evaluate their performance and progress toward certification. ​

Before launching the platform to the general public, a select group of coaches helped to identify any issues or areas for improvement. This involved recruiting a group of coaches to use the platform and provide feedback on its usability, effectiveness, and overall user experience.​​

Once the platform was tested and refined, and launched, the team continuously monitored and evaluated the performance of the platform through Google Analytics, including user engagement, completion rates, and certification rates. This feedback guided improvements to the platform over time and ensured that it remained relevant and effective in helping coaches to master the client’s various tackling techniques.