Leading fintech company in Latin America
Scaling Products and Experiences with Application Modernization
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ABOUT THIS PROJECT

A leading fintech provider based in LATAM collaborated with Applaudo to expand into three distinct markets: Costa Rica, El Salvador, and Guatemala. The main purpose was to create a dynamic digital platform offering products like savings accounts, credits, cryptocurrency services, and digital credit cards designed to instill reliability and foster trust among potential customers.

SCOPE

  • Design
  • Development
  • Quality assurance

REGION

Latin America

INDUSTRY

BFSI, Fintech

Three key challenges
  • Expanding the FinTech’s presence in new markets: Costa Rica, El Salvador, and Guatemala.
  • Security and compliance: Ensuring security and compliance with regulatory standards.
  • Seamless user experience across platforms: Maintaining consistency and a seamless intuitive user experience across all platforms.
A woman with headphones sits on a couch, focused on her laptop, enjoying her navigation experience while checking her finances
Our approach

We collaborated to modernize our client’s application by developing a solution for efficient cryptocurrency management.

We started by delivering superior performance and reliability to cultivate trust within our expanding customer base. Through rigorous end-to-end quality assurance measures, we ensured zero defects leaked into production, guaranteeing customers a superior experience.
Also, our approach involved integrating workflows for financial contract creation as an essential solution and ensuring compliance with country-specific data standards.
In addition, our team worked to revamp the users’ experience through the design of our client’s application, ensuring it had a clear, consistent brand identity and experience. We catered to each country’s unique aspects, including colloquial expressions and other important details, to provide customers with a personalized experience and increase their engagement.

A cryptocurrency director in a suit focused on his laptop, working diligently in an app
Results and key takeaways

In this project, we prioritized superior performance and reliability to establish trust with new customers by enhancing product management and platform consistency.

Modernization and scalability
Developed intuitive user interface across all products and services to elevate customer experience.
Security and reliability
All processes and security protocols were executed at the highest standards to enhance the reliability of the application.
Seamless user experience
Provide users with a fresh and intuitive experience, coupled with seamless integration of new third-party product.
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