Largest real estate franchise in the US
Elevating Agent Effectiveness with Data Fabric Development

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ABOUT THIS PROJECT

This project revolutionized the landscape for a real-estate international franchise by creating a seamless platform designed to cater the diverse needs of agents, buyers, and sellers. This project demanded the development of a dynamic data fabric infused with continuous innovation, data integration, and machine learning algorithms to elevate the effectiveness of the agents and, at the same time, enhance their profit margins, leading to a new era of success and efficiency in the industry.

SCOPE

  • Design
  • Development
  • Data
  • Quality assurance
  • Support and maintenance

REGION

North America

INDUSTRY

Real Estate

Three key challenges
  • Real-time decisioning: By considering multiple data sources from multiple systems and platforms.
  • Seamless experience across platforms: Providing seamless experience to agents regardless of the platform.
  • Risk mitigation for agents: By identifying any red flags about prospect buyers and properties.
Our approach

We embarked on developing a comprehensive data fabric to streamline operations and drive revenue growth.

Our team initiated the development of a data fabric architecture to analyze the utilization of data across various channels, enabling us to offer recommendations for augmenting, diversifying, and enhancing the quality of data.
We efficiently consolidated data sourced from numerous local real estate agencies acquired by the client over the years. This facilitated the seamless expansion into new locations through integration with their backend API, achieved by programmatically establishing connections to the service.
In addition, we incorporated Google Cloud capabilities to analyze data disruptions, assess their volume and impact, and determine if immediate propagation from the source data warehouse to the target data warehouse was necessary.
To consolidate information from diverse platforms into a unified catalog, we created data integration pipelines. This standardized language empowers agents to deliver tailored pitches efficiently.

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Results and Key Takeaways

With a consultative approach, Applaudo collaborated with the largest real estate franchise to develop an end-to-end solution to allow them to be technology-independent and facilitate effortless scalability.

Real-time pricing
The project facilitated real-time alerts on property deals offering lower prices achieved through neighborhood comparison analysis.
Seamless agent experience
By establishing a comprehensive data fabric, agents and brokers experience a seamless flow of information with real-time updates.
Enhanced risk mitigation
The platform facilitated real-time access to comprehensive data and enabled rapid identification of potential red flags.
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