Why is it important for brands to keep improving their customers’ user experience? Because this is how a person engages with your business so, if they have a bad experience they’ll be most likely to never return. A good experience will help you stand out from your competition. Always.

Develop content that can easily adapt to all device sizes. Nowadays, customers make online searches through smartphones, tablets and computers. That’s why it is essential that company apps, websites or information can be visualized on any type of device. Customers will be more attracted to a user-friendly app as it will deliver a better experience and they’ll be more prone to return.

–Darwin Romero, co-founder and Chief Revenue Officer

Read the complete Forbes article where Darwin and other technology executives share their advice on how to improve your user experience: